ODBC ERROR: State = 40001 Error = Transaction ( Process ID 235) was deadlocked on lock

I am getting below Error, when i am trying insert data from third party applications to SQL Tables by ODBC Connection

ODBC ERROR: State = 40001 Error = Transaction ( Process ID 235) was deadlocked on lock

I have integrated Third party application to My SQL Server through ODBC Connection. Once We entered Data on Third party application and click submit the  entered data will export in to SQL Table. That is working good.

If at a time multiple usrs are working on Third party application the entered data is not exporting and getting below ERROR 

ODBC ERROR: State = 40001 Error = Transaction ( Process ID 235) was deadlocked on lock